Held at the stunning Desert International Horse Park in Thermal, California, Desert Rodeo brought together the grit of professional rodeo with a premium lifestyle festival atmosphere—set against the dramatic backdrop of the Southern California desert.

As the event’s creative partner, we worked across a wide range of touchpoints to shape a cohesive and high-impact visual identity, with a focus on building a modern Western aesthetic that appealed to both core rodeo fans and a new wave of lifestyle-driven attendees.

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What We Delivered

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1. Brand & Design Assets

We developed a custom suite of design assets tailored for digital and on-site use. This included:

• Static and motion graphics for social media marketing
• Paid ad templates and email marketing visuals
• Instagram Stories and Highlight graphics to bring the brand to life across mobile
• Branded infographics and event schedules for clear, visually engaging communication
• A custom site map, designed for clarity and aesthetic consistency
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2. Social-First Video Edits

Our team created dynamic short-form video edits for Instagram and TikTok to drive hype and engagement in the lead-up and throughout the event. From teaser trailers to on-site recap edits, we helped Desert Rodeo tell its story in real time with content tailored for the platform.

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3. Cross-Platform Cohesion

All visuals were developed with scalability in mind—ensuring that everything from partner shoutouts to daily program content could roll out seamlessly across digital platforms and printed materials.

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Event Highlights

The 2024 edition of Desert Rodeo featured three days of PRCA-sanctioned rodeo action, produced by the award-winning Flying U Rodeo, alongside the Retail Ranch, an outdoor shopping experience featuring Western brands such as Stetson, Resistol, and Charlie 1 Horse.

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The event was supported by a stacked roster of partners including Wrangler, Boot Barn, YETI, Rivian, Coca-Cola, Pendleton Whisky, Hooey, and Tito’s Handmade Vodka, all integrated into the event’s visual communications.