Sub Zero — Asahi Beverages’ bold, zero sugar alcoholic cola & vodka — is a product made for nights out and high-energy moments. To reintroduce the iconic beverage to a new generation of drinkers, Asahi launched the Sub Zero x Club Zero Tour — a branded national nightlife campaign fusing music, live events, and immersive brand activations.

Our creative team was brought on board to develop and execute a full-scale design and content rollout that embodied the drink’s cool, fast-paced, and premium aesthetic.

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What We Delivered

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1. Tour Branding & Artwork

We developed the official campaign identity, drawing inspiration from Sub Zero’s refreshed branding — icy tones, neon textures, and a slick, nightlife-ready attitude. From this base, we designed:

• Hero artwork and core key visuals
• Custom poster rollouts for each event stop
• Social-first assets including countdown tiles, IG stories, and sponsored ad formats
• Digital signage and motion graphics for venue screens and activations
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2. Promo Videos

To build momentum in the lead-up to the tour, we created a series of promo edits that paired kinetic motion design with Sub Zero brand cues and venue footage. These assets were deployed across digital channels and helped drive pre-event buzz and RSVPs.

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3. Event Recap Edits – Delivered Fast

With speed being key to content relevance, we provided quick-turnaround recap videos from each event stop — often within 24–48 hours. Each video highlighted the crowd energy, branding integration, and atmosphere of Club Zero, helping the brand stay visible across socials throughout the tour.

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The Outcome

The Sub Zero x Club Zero Tour was a high-impact campaign that brought the product to life in its ideal environment — the dance floor. With brand visibility across top nightlife venues, influencer engagement, and dynamic content rolling out in real-time, the tour positioned Sub Zero as a modern classic for a new wave of partygoers.

From design to delivery, we were proud to help shape the creative identity of the campaign — one that was as sharp and refreshing as the drink itself.

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