Club Zero Tour

project overview
Sub Zero — Asahi Beverages’ bold, zero sugar alcoholic cola & vodka — is a product made for nights out and high-energy moments. To reintroduce the iconic beverage to a new generation of drinkers, Asahi launched the Sub Zero x Club Zero Tour — a branded national nightlife campaign fusing music, live events, and immersive brand activations.
Our creative team was brought on board to develop and execute a full-scale design and content rollout that embodied the drink’s cool, fast-paced, and premium aesthetic.
What We Delivered
1. Tour Branding & Artwork
We developed the official campaign identity, drawing inspiration from Sub Zero’s refreshed branding — icy tones, neon textures, and a slick, nightlife-ready attitude. From this base, we designed:
- Hero artwork and core key visuals
- Custom poster rollouts for each event stop
- Social-first assets including countdown tiles, IG stories, and sponsored ad formats
- Digital signage and motion graphics for venue screens and activations
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2. Promo Videos
To build momentum in the lead-up to the tour, we created a series of promo edits that paired kinetic motion design with Sub Zero brand cues and venue footage. These assets were deployed across digital channels and helped drive pre-event buzz and RSVPs.
3. Event Recap Edits – Delivered Fast
With speed being key to content relevance, we provided quick-turnaround recap videos from each event stop — often within 24–48 hours. Each video highlighted the crowd energy, branding integration, and atmosphere of Club Zero, helping the brand stay visible across socials throughout the tour.
The Outcome
The Sub Zero x Club Zero Tour was a high-impact campaign that brought the product to life in its ideal environment — the dance floor. With brand visibility across top nightlife venues, influencer engagement, and dynamic content rolling out in real-time, the tour positioned Sub Zero as a modern classic for a new wave of partygoers.
From design to delivery, we were proud to help shape the creative identity of the campaign — one that was as sharp and refreshing as the drink itself.


