ARIA Award-winning, multi-platinum rapper 360 returned in full force with Out Of The Blue—his fifth studio album and arguably one of his most personal and impactful releases to date. This project marked a new creative chapter for the Melbourne artist, and we were proud to help bring his vision to life across multiple platforms as part of the campaign.

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Our Role

Working directly with 360 and his management team, we led the creative direction across all visual elements of the album and tour rollout. Our involvement spanned:

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Graphic Design & Visual Identity

• We developed a bold, clean visual style that balanced raw emotion with a confident, polished aesthetic—mirroring the themes of redemption and resilience present throughout the album. This identity informed every visual touchpoint.
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Album Cover & Photography Collaboration

• For the album artwork, we collaborated closely with renowned photographer Michelle Grace Hunder, whose long-standing creative relationship with 360 brought a unique depth to the visuals. We helped shape the creative direction of the cover shoot, advising on styling, location, and post-production to ensure the imagery felt powerful, intimate, and unmistakably 360.
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Tour Poster Design

• The national Out Of The Blue tour—featuring long-time collaborator PEZ—required an eye-catching poster design that felt elevated yet nostalgic. We designed a tour poster that stood out across digital feeds and physical promo placements, while staying true to 360’s brand and long-time fanbase.
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Merchandise Design

• We developed a cohesive merch range to support the tour and album release, including tees, hoodies, caps, and limited edition screen-printed pieces. Every item was created with intent, balancing wearable appeal with collector value for fans.
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CD & Vinyl Packaging

• Physical releases were treated with the same level of care, with custom CD and vinyl packaging, sleeve artwork, and inserts designed to elevate the unboxing experience. The vinyl in particular served as a canvas for striking full-bleed photography and tracklist design that paid homage to classic hip hop releases while feeling fresh and distinctly local.